Your Team

Krista Wilder, CPB

Krista Wilder, CPB

Directing Partner & Director of Accounting

Krista Wilder has 14+ years of intensive accounting experience working with both small and mid-size organizations.  Throughout her career, Wilder and her staff have managed accounting services for a number of clients including: charities, small business, start-up corporations, and trade associations.  Krista has her Bachelor’s of Science in Accounting from Oakland University in Rochester, MI and specializes in accounting set-up and transition. She is currently a member of the Association of Certified Fraud Examiners and is pursuing her CFE license. Krista regularly gets certified in new technology and currently has multiple designations including Excel Certification, Payroll Certification, QuickBooks Certified ProAdvisor, FreshBooks Certified Accountant, VEEM Certified Accountant and more!

When Krista’s brain stops spinning numbers long enough for her to step outside, she enjoys spending time with her family and friends. She can often be found knitting or reading in her living room, listening to a variety of music, or running around the backyard with her children. Krista also recently got married! Congratulations Krista!

For more information please visit Krista’s LinkedIn Profile or contact her at krista@yourbusinesschampion.com

Michael Palmer, MBA

Michael Palmer, MBA

Director of Business Planning

Michael Palmer has an entrepreneurial spirit and always visualizes the “big picture.”  Palmer has been a driving force in creating three separate for-profit businesses and growing them into profitable multi-million dollar corporations. ​Palmer specializes in organizing ideas into profitable businesses and creating strategic multi-year plans to reach a series of goals. Michael has a B.A. from Michigan State University and an M.B.A. from the University of South Florida.

Michael is an avid outdoorsman, amateur dendrologist, and a fan of MSU sports.  

For more information please visit Mike’s LinkedIn Profile or contact him at mike@yourbusinesschampion.com

Brandy Hirschlieb-Geisler

Brandy Hirschlieb-Geisler

Communication Specialist

Brandy Hirschlieb is a graduate of Oakland University in Rochester, MI. Before joining Treeline, she worked as the Membership Director for a private county club for two and a half years, where she was tasked with growing membership, sending regular communications and newsletters to members, and consistently delivering quality service to all members and their guests. Prior to that, she spent over ten years working directly for non-profit organizations, primarily in event management and development.

Brandy and her family live in Oxford, MI. She enjoys spending time with family and friends, renovating her home (both inside and out), gardening, baking, and any type of creative project she can get her hands on.

For more information please visit Brandy’s LinkedIn Profile or contact her at brandy@yourbusinesschampion.com

Danielle Brown

Danielle Brown

Accounting Associate & Editing Guru

Danielle Brown serves many roles for our clients. She specializes in business set-ups, database development, research, social media updates, and much more. Danielle’s varied professional background gives her the strength and experience needed to provide a wide range of services to our clients. She is unstoppable with her strong desire to learn new things and quickly tackles new projects. 

Danielle earned her Bachelor’s of Psychology from Oakland University in Rochester, MI and currently lives in Lake Orion, MI. She is the mother of a wonderful boy and enjoys doing anything creative, watching movies, and spending time with her family and friends.

For more information please visit Danielle’s LinkedIn Profile or contact her at danielle@yourbusinesschampion.com

Jaclynn Cherry, CPA

Jaclynn Cherry, CPA

Accounting Associate

Jaclynn Cherry is a Certified Public Accountant who came to Treeline with a background including three years in public accounting, followed by three years of non-profit accounting. She earned her Bachelor of Arts from Hope College. Jaclynn specializes in offering full-service accounting for organizations and enjoys participating in everything from the smallest of details to the presentation of big-picture financial statements. She has helped to expand our services through the tax accounting knowledge and expertise she brings to our team.

Jaclynn lives in Rochester, MI. In her free time, she can be found performing theater and improv around the Detroit area, kayaking, and watching Chopped marathons.

For more information please visit Jaclynn’s LinkedIn Profile or contact her at jaclynn@yourbusinesschampion.com

Katie Egbert

Katie Egbert

Accounting Associate

Katie Egbert earned her Associate of Applied Science degree in Accounting at Minnesota State College – Southeast Technical before going on to earn her Bachelor of Science degree in Accounting from Winona State University, both in Winona, Mnnesota. She has over 6 years of experience in public accounting in the Lansing and Detroit areas, including Fenner, Melstrom, and Dooling, PLC in Birmingham, MI. Katie’s experience has focused mainly on taxes, including individual, corporate, and personal property taxes. She also has experience in financial statement preparation, auditing, and bookkeeping. Katie started working on the CPA exam and passed the first section before making the difficult decision to stay home and raise her children. Katie has been a stay-at-home mother for the past 8 years and is excited to re-enter the work force.

Katie lives in Metamora, MI with her husband, four children, and one dog. She enjoys spending her time watching her very involved and active children playing various sports. Katie also enjoys reading, cross-stitching, baking, and spending time outdoors.

For more information please contact Katie at katie@yourbusinesschampion.com

Kelli Knotts

Kelli Knotts

Accounting Assistant

Kelli Knotts joined Treeline with over 20 years of experience in customer service and accounting. She has worked for companies such as Huntington Bank and Crittenton Hospital. She was employed by Essentially Women for six years, where she was responsible for membership management and growth, providing the membership with critical industry updates, growing vendor profiles, and planning and executing the annual three-day industry tradeshow and educational conference.

Kelli lives in Oxford, MI with her husband, four kids, and four rescue cats – two of whom are three-legged. She enjoys watching her kids play their various sports and relaxing around a bonfire with her family and friends.

For more information please contact Kelli at kelli@yourbusinesschampion.com

Tracey Walker

Tracey Walker

Accounting Assistant

Tracey Walker joined the YBC team as an accounting assistant in May 2015.  Prior to joining Treeline Tracey spent many years in the banking industry where she started as a management trainee and then held various positions within the bank including project manager, auditor, branch manager, branch operation analyst and customer service representative.  Tracey earned her bachelor’s degree from Oakland University in Rochester, Michigan and her master’s degree from Walsh College in Troy, Michigan.

Tracey and her husband, Don, enjoy lake living in Lake Orion, Michigan.  She spends most of her free time enjoying watching her two children play various sports.  She is actively involved with her church and in various volunteer activities.  She loves to spend her free time outdoors with family and friends.

For more information please contact Tracey at tracey@yourbusinesschampion.com