Your Team

Krista Wilder

Krista Wilder

Partner, Diamond Champion - Accounting & Technology

Krista Wilder has been part of the Treeline team since 2005. Throughout her career, Wilder and her staff have managed accounting services for a variety of clients, including charities, small businesses, start-up corporations, and trade associations. Krista has her Bachelor’s of Science in Accounting from Oakland University in Rochester, MI and specializes in accounting clean-up, set-up and transition. Krista is a QuickBooks ProAdvisor. She prides herself on making financial reports easy to understand and visibly appealing.

Wilder lives in Lapeer, MI, with her children and four cats. When her brain stops spinning numbers long enough for her to step outside, Krista enjoys spending time with her family and friends. She can often be found turning yarn into something useful (aka knitting or crocheting), reading, teaching meditation/yoga, volunteering in her community, or playing with her children.

For more information please visit Krista’s LinkedIn Profile or contact her at [email protected]

Michael Palmer, MBA

Michael Palmer, MBA

Partner, Diamond Champion - Business Planning

Michael Palmer has an entrepreneurial spirit and always visualizes the “big picture.”  Palmer has been a driving force in creating three separate for-profit businesses and growing them into profitable multi-million dollar corporations. ​Palmer specializes in organizing ideas into profitable businesses and creating strategic multi-year plans to reach a series of goals. Michael has a B.A. from Michigan State University and an M.B.A. from the University of South Florida.

Michael is an avid outdoorsman, amateur dendrologist, and a fan of MSU sports.

For more information please visit Mike’s LinkedIn Profile or contact him at [email protected]

Danielle Brown

Danielle Brown

Gold Champion - Accounting

Danielle Brown joined Treeline in November 2012, with a varied professional background that includes three years of experience providing all of the administrative services for the quoting department of an automotive wire harness manufacturer as well as running photo booth services at events.  She is very detail-oriented, excels in editing, and learns and adapts quickly, putting her wide skill set to use handling both accounting and administrative services for several clients.  Danielle’s accuracy and helpful nature allow her to support some of our most complex clients in maintaining awareness and understanding of their business finances.  She earned her bachelor’s degree in psychology from Oakland University in Rochester, MI.  

Danielle lives in Lake Orion, MI in a loving, multi-generational household and is the single mother of a wonderful son and a sweet rescue cat.  She enjoys doing anything creative, spending time with her family and friends, and being outdoors in the summertime.

For more information please visit Danielle’s LinkedIn Profile or contact her at [email protected]

Irina Bayer

Irina Bayer

Operations Manager, Platinum Champion - Accounting

Irina holds a bachelor’s degree in accountancy from Walsh College and an associate degree in business administration with a concentration in accounting from Oakland Community College. She has been obtaining a QuickBooks Online certificate annually and is currently studying to become an IRS Enrolled Agent.

Since joining YBC in 2020, Irina has enjoyed the family-friendly atmosphere and is grateful for such a supportive work environment. She feels fortunate to work with an amazing group of people. As an accountant, Irina finds fulfillment in various tasks, but what she loves most is seeing her clients succeed and grow their businesses.

Originally from Germany, Irina grew up in a small town between Frankfurt and Cologne. She moved to the United States with her husband in 2012. Irina has two lovely daughters who keep her busy outside of work. Traveling the world is one of her favorite pastimes, as she loves learning about different cultures and countries. She also enjoys long walks, baking and decorating cakes, and spending as much time as possible with her family.

For more information, please contact Irina at [email protected]

Sabrina Nichols

Sabrina Nichols

Gold Champion - Accounting

Sabrina Nichols has a Bachelor’s degree in Applied Science with a concentration in accounting and an Associate’s degree in Business Administration from Davenport University. She is a Certified Bookkeeper through the NACPB, a Certified Quickbooks Online ProAdvisor and a Certified Quickbooks Payroll Advisor. She plans to continue her education to become a Certified Fraud Examiner. Sabrina works with a variety of clients, from the jewelry industry to non-profits.

Sabrina lives in Pinconning with her husband, her two children and many pets. She enjoys making as many memories as she can with her family by camping, playing games and sports and going on vacations. She especially enjoys watching her daughter and nieces show their horses and watching her son play numerous sports.

For more information, please contact Sabrina at [email protected]

Nicolle Leister

Nicolle Leister

AR & HR Specialist, Silver Champion - Accounting

Since joining Your Business Champion in 2021, I have brought a diverse background in both for-profit and non-profit accounting. I hold certifications in QuickBooks Desktop and QuickBooks Online, ensuring that we stay on top of the latest accounting solutions to serve our clients efficiently.

As the HR representative, I’m passionate about supporting both our clients and our incredible team. In my role, I also focus on team development and employee well-being, always striving to foster a supportive workplace culture where everyone feels valued and motivated.

Outside of work, I’m a proud parent of three boys and two cats, who keep life exciting and full. I truly love the work we do here and the amazing people I get to work with every day!

For more information, please contact Nicolle at [email protected]

Stacy Peelish

Stacy Peelish

Gold Champion - Accounting

Stacy Peelish graduated from the University of Phoenix with a Bachelor’s in Business Management, specializing in accounting and management. Recognized for her leadership skills, she was nominated for the National Society of Leadership and Success and is currently completing her induction and leadership certifications.

Stacy is also QuickBooks Online certified. Her go-getter spirit energizes both our team and clients, inspiring those around her.

A dedicated mother of two and a military spouse, Stacy brings fun and learning into her family’s life. She’s an avid traveler who loves exploring new places and cultures. In her downtime, you’ll likely find Stacy engrossed in her Kindle, off on a literary adventure.

For more information, please contact Stacy at [email protected]

Jesse Shima

Jesse Shima

Platinum Champion - Technology

Jesse is a passionate, self-taught individual who started building software programs and integrations when he was 12. He initially learned by watching youtube videos but formalized his education by attending ITT Tech in Everett, WA. Before joining the Treeline/YBC Team, Jesse was a Technical Contractor that specialized in small business management and customer service. Jesse is working towards his Zoho Developer Certification

When he is not writing software for fun, Jesse likes to clean, spend time with his dogs (Atlas and Apollo), hang out with his cats or talk/write with his husband. Jesse’s husband is currently deployed to Kuwait and is expected home in June 2022.

For more information, please contact Jesse at [email protected]

Siddha Reed

Siddha Reed

Gold Champion - Technology

Siddha has worked in IT for the last decade, specifically operating and owning a Microsoft 365 Silver Competency Microsoft CSP partner. He is also a partner in a family farm focused on growing medicinal mushrooms and hemp that produces natural products meant to aid mental and physical healing. He is also finishing the PMP Certification course at the University of Washington.

What he brings to YBC is a unique perspective from outside of the Zoho suite. Being well-versed in implementation, managed services, and administration, his goal is to enable for-profit and non-profit organizations in the SMB market to effectively utilize the same IT solutions leveraged by Fortune 500 companies at a reasonable cost, all without sacrificing quality.

Outside of the office, he spends time with his wife, 2 dogs, and cat, rock climbing, mountaineering, volunteering, and writing. Highly motivated with a customer-centric approach, he’s devoted to providing great service tailored around great IT solutions.

For more information, please contact Siddha at [email protected]

Brittany Holland

Brittany Holland

Operations Assistant, Bronze Champion - Accounting & Technology

Living in Oxford with her husband, Mike, and their three energetic kids, she cherishes family time, whether it’s exploring the zoo, enjoying a movie night, or playing sports together. Professionally, she loves working for Your Business Champion, where she considers herself “everyone’s assistant.” From organizing emails and data entry to accounting, she takes pride in supporting her colleagues and handling a variety of tasks. Currently, she is also focused on earning her QuickBooks certification to enhance her skills and contribute even more to the team.

For more information, please contact Brittany at [email protected]